"How Young Are You?" Our guest article for DDB Mudra Group’s India Youth Report
Inspiring, useful and insightful report published by India’s largest marketing network, exploring Indian youth across six themes: Beauty, Money, Sex, Love, Faith and Substance.
Beyond the relevant local mindsets, the report also features other guest articles by Mikko Ampuja (Finnish youth), Jeroen Boschma (*bliep case study from Holland), Maia Sethna (future of fashion) and Anant Goenka (future of news)
The full article with links (and some GIFs) is also available on Medium.
Big thanks to Samyak Chakrabarty and Vaspaan Dastoor from DDB Mudra Group.
How would you celebrate the launch of the first mobile operator created and managed by young people?
A/ Inviting the youngest DJ on the planet: *DJ Mamy Rock
How young are you?
”..You guys are young.. you are going to do all that shit… you know what… just make sure your passion is at the forefront of all that shit”.
- Pharrell Williams talking to his ICECREAM skate team. x i am OTHER
Pharrell’s ICECREAM Team (by iamOTHER)
Tienes 19 años, llevas cinco años creando aplicaciones para iPhone y has ayudado a diseñar una de las plataformas digitales de más rápido crecimiento en la historia de Internet. ¿Qué haces ahora? ¿Reinventar el e-commerce?
(via Gumroad: la nueva generación del e-commerce | TheTrendNet)
From the creators of “We All Want to Be Young”, @box1824, here’s a new video about Work and Play.
Close your browser windows, hit the Play button, forget about everything for 10 minutes and watch it. The world has already changed.
*bliep @whatthebliep, a new dutch telecomprovider created by young people for young people, a generation of minds who don’t trust advertising.
Inspiring and refreshind work by our partners and friends Gadfly
More info: http://www.bliep.nl/#/home
@whatthebliep : the truth about Telcos’ tricks and scams revealed by young people. Like!
What is a trend that all agencies should embrace in 2012 in order to thrive?
The hardest thing to do, and I think the most important, is for agency leaders to unlearn everything we’ve been taught over the years. It’s very hard for people my age to admit they don’t know anything. Fact is, when I was young, I asked older people for advice. Now I’m old, and I ask younger people for advice. Our role as leaders is no longer to be the experts.
- Clark Kokich, chairman of razorfish
(via What Do Advertising Agencies Need To Do To Thrive In 2012? @PSFK)