wabi·sabi lab is a not-obvious strategic foresight co. exploring the imperfect future to build a better one. Curious?

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"Totalmente recomendado si queremos conocer oportunidades de negocio ocultas en la ciudad de Bogotá."
La completa reseña de Ubicuo Studio sobre nuestro reporte de tendencias y el valor de este tipo de contenidos para las empresas grandes y pequeñas en cualquier parte del mundo.
(via Reporte de tendencias de la ciudad de Bogotá)

"Totalmente recomendado si queremos conocer oportunidades de negocio ocultas en la ciudad de Bogotá."

La completa reseña de Ubicuo Studio sobre nuestro reporte de tendencias y el valor de este tipo de contenidos para las empresas grandes y pequeñas en cualquier parte del mundo.

(via Reporte de tendencias de la ciudad de Bogotá)

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The people may have voted for self-determination but the Agencies and their brand manager cohorts are detemined to cling on to power, telling the same story about their own brands albeit through the lens of the “next big thing”, the latest medium or technology. It’s “new media but business as usual”
via Brand Democracy : Mobile Youth @grahamdbrown

The people may have voted for self-determination but the Agencies and their brand manager cohorts are detemined to cling on to power, telling the same story about their own brands albeit through the lens of the “next big thing”, the latest medium or technology. It’s “new media but business as usual”

via Brand Democracy : Mobile Youth @grahamdbrown

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Marketing to Developing Online Communities (by budcaddell) Comments

"Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them."Future Media x Helge Tennø.

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You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you. 

Beachheads - the key to successful youth engagement explained in this concise powerpoint by GrahamDBrown.com of WhatYouthThink.com

For a complete activation and insights plan visit MobileYouthReport.com

via Beachheads - build your passion center by Graham Brown

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