The major barrier to engagement is organizational rather than conceptual: given the growing number of touch points where customers now interact with companies, marketing often can’t do what’s needed all on its own.
The people may have voted for self-determination but the Agencies and their brand manager cohorts are detemined to cling on to power, telling the same story about their own brands albeit through the lens of the “next big thing”, the latest medium or technology. It’s “new media but business as usual”
This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there’s a surprise!).