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Why? HT @AlexisOhanian
(via General Assembly Online Classroom)
Coherency vs Consistency via Brands as Patterns / By Marc Shillum / Contagious Magazine
The problem is that technology is still accelerating too quickly for generalized appliance-level branding. (via Apple’s Slick iPad Branding Hides A Broken App Infrastructure | Co.Design: business innovation design)
Red Bull Media House, the company that created a beverage category is now pioneering the new role of brand as media company.
(via Red Bull CEO Dietrich Mateshitz On Brand As Media Company | Co.Create: Creativity \ Culture \ Commerce)
3D printing + Branding + Chocolate !! = MBAdvent x @MovingBrands
Believe in your tribe (Rebuilding Blackberry) by @grahamdbrown
Instead of a single big idea, a brand must have multiple, smaller ideas.
(via Branding Is About Creating Patterns, Not Repeating Messages | Co.Design)
Unify. Simplify. Amplify.
- Ken Carbone on branding.
We should be looking beyond superficial, static graphics and examining the social brand platform, instead.
via The Real Lesson of the Gap Debacle: Logos Aren’t Key Anymore | Co.Design
PWC’s Mighty Morphin’ Logo Adapts to Web, Print, and Beyond [Video] | Co.Design